We create and improve digital products and services that help women and girls choose their own futures.

Studio Jayne is a design and innovation studio that works on digital and service-based projects that deal with sexual and reproductive health, patient care, gender-based violence issues like sex trafficking, and advancing rights for women and girls. From short collaborative research and design sprints to multi-year projects launched by the studio our work is driven by the challenge and commitment to disrupt the status-quo and overcome gender inequalities.

By collaborating with people who share our vision, we can tackle the issues female-identifying people face in a variety of delightful and creative ways. We work with companies and brands that put people first.

Our Services

We harness creative talent for positive impact, while acknowledging that we are not single-handedly responsible nor are we rescuing the world.
We are creative and wild, while practical and proactive in action.  We are committed to highlighting gaps in services, and making it better for everyone, collaboratively.

User Experience Research & Audits

We work to analyze and identify pain points and opportunity to enhance your current digital product and services. Depending on the challenge, this could range from UX audits, usability testing, product strategy insights, qualitative and ethnographic research insights to guide design decisions and recommendations.

Digital Product Vision & Innovation

We help to validate, build an test rapid prototypes and Minimum Viable Products (MVP) to quickly validate concepts and accelerate the time-to-market decision making. Fail fast and forward. We provide guidance and strategy to foster cutting edge designs and a culture of innovation.

Service Design

We help to map out the customer journey from end to end and visualize the ecosystem around your product. Through research and collaborative sessions with stakeholders, we look to define a more efficient service and enhance areas of improvement.

Visual Design and Branding

We help to craft compelling visual identities that better reflect your brand values an resonate with your target audience. This can include better digital interfaces on mobile and web devices and screen sizes, enhanced brand consistency and accessibility across multiple all digital touchpoints.

Our Work
Studio Jayne is currently building and scaling Likely Story (Formerly That's Sus)a digital game that, on the surface, is about how to deal with awkward romantic relationship scenarios. However, all of the content in the game is based on how pimps and traffickers use romantic relationships to coerce girls into sex trafficking.

The game is not meant to scare, but rather to give the most likely victims of trafficking, teenage girls, a medium to explore, discuss, and understand a complicated issue. By incorporating humor and funny moments, the game creates a safe space for girls to discuss more challenging topics candidly. The game can help girls figure out how to say no and how to play out a scenario before it could happen in real life. This gives her the tools to navigate a challenging real-life event.
Likely Story is a collaboration between Studio Jayne and Victim Services Durham Region and Ontario Network of Victim Service Providers. Our partnership leverages the Victim Services Network depth of expertise in sex trafficking and their ability to provide crisis response, intervention and prevention services. Together, we are addressing the prevention of sex trafficking, and creating engaging experiences that communicate directly with those who are most likely to be trafficked.

This work began as a graduate school project created by Michelle Kwon, Meghan Lazier, and Robin Newman, originally called Say No More. In 2015, they won a $20,000 Sappi Ideas That Matter grant to pilot 500 versions of the card game. In 2020, they pivoted to a digital game, and have received over $750,000 CAD in funding from the following organizations:
  • Sappi North America
  • Telus
  • Durham COVID Fund
  • Public Safety Canada
That's Sus Game Preview
Public Safety Canada Logo
Latest Updates
April 20, 2021
That's Sus! is a Webby Honoree in Games: Public Service, Activism, and Social Impact
April 1, 2021
Government of Canada announces funding for project to raise awareness against human trafficking
We Value

Creative risk taking

We work in bold, untraditional ways. We value thinking differently about complex, systemic social issues. We stay on the cutting edge of technology and design. We spark action and value new ways of addressing wicked problems.

Diverse partnerships

We collaborate with organizations and experts who have deep experience in human rights, equality, inclusion, and accessibility. We equally value working with partners who want to create work that pushes boundaries.

Respect for lived experience

We align ourselves to, respect, and value those who have experienced injustice and oppression. From high-level planning, decision-making, and community-based participatory research—involving people with lived experiences is at the core of how we work.

Integrity and Impact

We are committed to documenting our impact and sharing best practices for designers, policy makers, and community leaders. We are unafraid to share where we have fallen short. We care not just about creating change, but amplifying it.

Work with us

If you are interested in working with a design and innovation studio that works on critical issues facing women and girls, let’s connect.
Our Team

Robin Newman (She/Her)

Co-founder - Charlottetown, PEI

Meghan Lazier (She/Her)

Co-founder - Washington, D.C

Lula Christman (She/Her)

Design Director - Vancouver BC

Jenny Drinkard (She/Her)

UX Director - Amsterdam

Advisors

Amit Kooner (He/Him)

Data Advisor

Ashley Van Wyck (She/her)

Anti-trafficking Advisor

Michelle Kwon (She/Her)

Co-Founder - Seoul

Nick Fortugno (He/Him)

Game Design Advisor

Rhea Rakshit (she/her)

Product Advisor

Contributors
Armon Burton
Design research support
Ashley Riccardi
Front-end engineer
Jess Tat
Motion designer
Meghan Proulx
Copywriter
Perry Azevedo
Full stack engineer
Sam Von Ehren
Game designer and software engineer
Bridget Qian
Design research intern
Evan Ressegger
Design research intern
Duncan Ariey
QA analyst
Sara Furlong
Script Writer
Mahnoor Leghari
Data Intern and Equity & Inclusion expert
Sarah Kamil
Product Development
Leah Power
Indigenous Education Advisor
Pooja Patel
Data Intern & Business Expert
Special thanks to the SVA DSI faculty, students, and friends
Thanks to our partners and funders
EPCAT LogoJam3 LogoVGA LogoVictim Services Durham Region
Studio Jayne 2021
Studio Jayne 2021
\© 2021 Studio Jayne
Meghan Lazier (She/Her)
Co-founder

Robin Newman (She/Her)
Co-founder

Michelle Kwon (She/Her)
Co-founder

Lula Christman (She/Her)
Design Director
Once upon a time in grad school, three designers met in New York City. One designer was from Korea, one was from Canada, and the other was from the USA. Upon meeting, they all realized they were passionate about applying great tech and design for social issues. Like I said, it was grad school.

Fast forward a few dozen Red Bulls and late night study sessions later, they teamed up on a project that focused on something they all cared about: sex trafficking. Sex trafficking is just one of many intersectional issues tied to the systems and barriers that prevent girls fom choosing their own future. Their idea to fight this system was a little unconventional. They created a card game for teens. Games get kids talking, and this game in particular opened up creative new ways to discuss issues like gender based violence, love, sex and relationships in a relatable way.

From this shared passion between three students came something special. Today, you can find our three designers still using great tech and design to tackle social issues at Studio Jayne.
Advisors
Ashley Van Wyck (She/Her)
Anti-trafficking Advisor

Ashley is a fourth-year student at Humber College, completing a Bachelor's Degree in Child and Youth Care with a prior diploma in Community Justice. Growing up in Northern Ontario she relocated to Toronto 9 years ago. She currently works full time as an infant teacher and is passionate about helping shape the lives of many individuals. As a Metis survivor of domestic sex trafficking, she knows first hand the vulnerabilities young people face and has participated in trafficking awareness and prevention work. Ashley's commitment to the cause, her skills in social media, technology, and design make her a passionate and dedicated member of our team.
Rhea Rakshit (She/Her)
Anti-trafficking Advisor

Rhea is the Director of Product at, a software company dedicated to supply chain transparency and traceability. Sourcemap is a 2011 MIT spinoff used by manufacturers and brands globally to account for the end-to-end supply chain, and measure performance and risk every step of the way. Sourcemap's network includes over half a million farms, factories and mines, and its software is used by brands like Hershey's and Timberland to tell the story of where their products come from, and manage some of today's most challenging supply chain issues including deforestation and labor compliance. Originally from Mumbai, Rhea is currently based in Brooklyn and has over 10 years of experience working in communications, product management, and product design with social businesses in India and the United States. She holds a BA in Economics from Vassar College, an MSc in Development Studies from the London School of Economics, and an MFA in Design for Social Innovation from the School of Visual Arts.
Meghan Lazier (She/Her)
Co-founder

Robin Newman (She/Her)
Co-founder

Michelle Kwon (She/Her)
Co-founder

Lula Christman (She/Her)
Design Director
Advisors
Ashley Van Wyck (She/her)
Anti-trafficking Advisor
Rhea Rakshit (she/her)
Anti-trafficking Advisor
Our Team
Jenny Drinkard

UX Director - Amsterdam

Meghan Lazier

Co-founder - Washington, D.C

Robin Newman

Co-founder - Charlottetown, PEI

Lula Christman

Design Director - Vancouver BC